More than 100 agents have booked their own P&O Cruises holiday following a recent offer.
Earlier this year, the cruise line doubled the value of Shine points available through its Shine Rewards Club, which were redeemable against a range of voyages, including a seven-night sailing to the Norwegian fjords on Iona and Mediterranean cruises on Arvia.
P&O Cruises said 45% of the agents who have booked had never sailed with them before.
“There’s no better way for agents to sell P&O Cruises holidays than by experiencing it themselves,” said director of sales Ruth Venn.
“We’re so excited to have seen a surge of agent partners, including so many who have never travelled with us before, taking advantage of our recent offer to see for themselves the fantastic destinations, dining options and entertainment on board, including on our newest ships Iona and Arvia.”