Pure Luxury, the upmarket B2B brand of dnata Travel Group UK, has launched its first dedicated Europe brochure to cater for demand from travel agents.
The operator is promoting the new 68-page brochure with an incentive, giving agents the chance to win a place on a fam trip to One&Only’s European properties.
The Europe brochure is the third and final release for Pure Luxury’s 2023 brochure portfolio, following Islands & Beaches in March and Cities in July.
It features 41 properties across Spain, Portugal, Greece, Cyprus, Italy, Turkey, Montenegro, Croatia and Morocco.
The prize fam trip will feature One&Only Portonovi, Montenegro, and two new Greek resorts: One&Only Aesthesis, Athens, and One&Only Kéa Island.
More: Family group holiday trend sees Pure Luxury net six-figure bookings
To enter, agents must make a Europe booking with Pure Luxury between October 25 and December 15, and email their name and booking reference to win@pureluxuryholidays.co.uk.
Bookings made to a One&Only property will receive an extra entry. There are five places to be won and the winners will travel in April 2024.
Sarah Lancashire, marketing director, said: “Luxury in Europe is a constantly growing market with some outstanding suppliers: One&Only Resorts, Six Senses, Ikos & Sani Resorts and Domes Resorts to name a few.
“We work with not only these exceptional suppliers, and many more, but also an array of airlines which allow us to tailor-make our customers’ ideal European getaways.
“Summer 2024 is already selling well, with Greece being our top selling European destination, up 50% since the previous year.
“Our agents are receiving more and more requests for beautiful European destinations, so we felt this was the perfect time to introduce it fully into our portfolio”.
The Europe brochure will be supported by a micro-site with links to downloadable marketing content, as well as promotions during November.