Independent Egypt operator Red Sea Holidays has appointed Nicky Bird in the newly created role of national trade manager.
Previously business development manager at Not Just Travel, she also has experience from previous senior roles at Tui, Hays Travel and Cunard Cruise Lines.
In her new post, she is responsible for leading increased brand awareness among the travel trade for Red Sea Holidays and Egypt.
Bird said: “I am delighted to be joining Red Sea Holidays and becoming part of the award-winning team during this period of growth.
“I am very much looking forward to using my knowledge to engage and develop new and existing partnerships.”
Peter Kearns, executive director at Red Sea Holidays, added: “We are thrilled that Nicky will be joining Red Sea Holidays at what is a very exciting time for the business, with demand for Egypt increasingly significantly.
“Sales to Egypt are literally taking off. With customers demanding even greater value for their holiday spend, Egypt, with its fantastic array of all-inclusive value holidays, is proving to be a firm favourite.
“We remain committed to supporting our partners in the travel trade and her extensive knowledge and enthusiasm will be great assets to both them and us.”
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