Riviera Travel has re-joined Clia after a three year break.
The operator said it has made the decision to re-join as it will “enhance Riviera’s brand awareness across the UK and Ireland travel trade”, including among Clia’s community of cruise lines and travel agents.
Andy Harmer, Clia UK & Ireland managing director, said: “We’re thrilled to welcome Riviera Travel back into the Clia cruise line family.
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“As a leading, premium brand which provides guests with fantastic experiences both on and off their ships, they are ideally placed to further capitalise on the interest and demand we’re seeing throughout the industry.
“Riviera Travel’s membership adds to the momentum we are seeing across cruise. We look forward to supporting them as they further enhance their profile.”
Riviera Travel channel director Stuart Milan said: “The trade has always been critically important to us and is so now more than ever.
“That means it’s the ideal time to re-join Clia and we’re eagerly anticipating contributing to their events, training initiatives and working groups.
“We’ve had a fantastic start to the year with trade sales well above projections so this caps a particularly positive wave period.”