Airport strikes, European heatwaves and cost-of-living concerns have prompted a “surge” last-minute summer bookings for Landal GreenParks UK.
The domestic self-catering holiday specialist reported its summer bookings are up by 20% year on year.
One third (30%) of its breaks being taken within a month of booking, while 10% are going within a week of being booked.
Paul Hardingham, managing director of Landal GreenParks UK, said: “Summer 2023 is looking strong for domestic tourism, but there is no doubt that people have tighter budgets.
“The cost-of-living crisis is still at the forefront of many people’s minds, especially when it comes to luxuries such as holidays, and we can see holidaymakers are searching for late availability and deals to help save money.
“I think it’s also fair to say that alongside the airline strike action, the latest heatwave affecting popular European package holiday destinations will leave consumers cautious of booking a holiday abroad.
“As a result, to avoid disruption to plans, many holidaymakers are opting to stay at home and explore what the UK has to offer.”
The southwest continues to be the best-performing region for Landal GreenParks UK, with new and additional accommodation offering at its resorts, helping contribute to a 30% increase in summer bookings compared to last year.
There is also demand in the Midlands, Yorkshire and Scotland thanks to the range of pet-friendly staycations, with bookings up 25% compared to 2022.
Hardingham added: “It’s clear from our data that we are seeing real growth in holidaymakers looking for shorter getaways during the summer period to manage the cost-of-living challenge.
“By offering guests resorts with swimming pools, restaurants and activities onsite for kids allows families to gain superb value looking to getaway for short breaks.”
Travel agents can book properties in the Landal GreenParks UK portfolio via Hoseasons. There are 19 Landal UK resorts across England, Wales and Scotland.