Tui has signed an exclusive three-year agreement with Antalya-based Rixos Hotels.
The partnership includes 10 properties which “offer accommodation in prime locations and excellent food and beverage options”.
The operator said all-inclusive remains its “number one board type” with four and five-star properties the top sellers.
Andrew Flintham, managing director of Tui UK and Ireland, said: “I am delighted that we’re working with Rixos on an exclusive basis, so our customers can enjoy their luxurious resorts in popular destinations like Turkey and Croatia.
“The demand for quality all-inclusive accommodation remains really strong and this partnership will now provide Tui customers with outstanding choice.
“I’m confident our customers will be blown away by the impeccable service, attention to detail and variety of offering from food, entertainment and more.”
The agreement extends Tui’s current exclusivities with Rixos from four to 10 hotel units.
Exclusivities across all 10 Rixos resorts will be made available to Tui’s 13 source markets for the summer 2024 season.
Akif Tamince, Rixos board member, said: “We’ve enjoyed a long-standing partnership with Tui, and this exclusivity agreement marks a significant next step for us, highlighting the importance of strong partnerships in our industry.”