Jet2holidays’ youth brand, Vibe by Jet2holidays, has been announced as the official travel partner of dating show Love Island for the second year running.
The ITV2 and ITVX show will return for its 10th series on June 5, targeting viewers aged 16 to 34.
Vibe by Jet2holidays features more than 180 hotels across Europe and the Mediterranean designed for the growing millennial market.
Jet2holidays said it will use the brand partnership to help independent travel agents and homeworkers drive sales and awareness of Vibe, with marketing initiatives, such as window posters, social media collateral and branded merchandise.
A competition will also give agents and homeworkers seven chances to win Love Island merchandise when they promote Vibe by Jet2holidays.
Over the course of eight weeks, the show will feature a new batch of singletons in Majorca “as they embark on a quest for love and romance”.
Lloyd Cross, trade sales general manager at Jet2holidays, said: “Our brand partnership with Love Island last year was a huge success, so we are delighted to be announcing Vibe by Jet2holidays as the official travel partner of the show once again.
“As one of the most popular and talked about shows of the summer, the partnership is a fantastic way for us to showcase all the benefits of booking a Vibe by Jet2holidays getaway and the range of award-winning holidays we have on offer for young people.
“Through a range of activities and exclusive competitions, we will be able to engage with a key audience and ensure customers enjoy a summer of Vibe with us.”
Jason Spencer, ITV business development director, added: “As Love Island lands again in Majorca, we are so pleased to see Vibe by Jet2holidays return as the show’s official travel partner.
“Our evolving partnership continues to flourish, and we are excited to see their plans for 2023 take off this summer.”