Virgin Voyages has unveiled a new campaign to “exemplify the duality of excitement and relaxation” guests can expect when on board.
The campaign, named Now We’re Voyaging, emphasises that travel is back, and encourages travellers to book a stay on one of its ships.
To coincide with the campaign launch, the cruise line has unveiled a video starring Virgin Voyages crew members and guests.
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The video was filmed on board Scarlet Lady, the first ship in the line’s fleet and includes activities guests can participate in while on board, such as sunset yoga, running, relaxing on sunbeds and dancing at the nightclub.
The video’s backing track is a cover of Culture Club’s Karma Chameleon which was originally released by Virgin Records and features singer Drew Love.
Virgin Voyages chief brand officer Nathan Rosenberg said: “As we continue to showcase our ships to the world, we wanted to share what it’s like on board based on what our sailors have told us and shared on social media.
“The Voyage music video shows this in such a unique and relatable way, from a quiet and restorative feeling, to a dreamy, curious and energetic state.
“It features real crew and is a celebration of travel and voyaging.”