Wendy Wu Tours has joined forces with Sunway Travel, Ireland’s largest Irish-owned tour operator, to offer a wider range of holiday options to its customers.
The Asia specialist said the move signals a broader expansion plan and focus on the Irish market, which will see both operators unite to offer more tailor-made flight-inclusive holidays and greater selection of flight options.
It added the partnership will “vastly enhance the touring experience offered by Wendy Wu Tours in Ireland”.
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Gary King, head of trade sales at Wendy Wu, said: “The Irish market is incredibly important to Wendy Wu Tours and is now a major focus within our overall expansion plan.
“We are delighted and very excited to be partnering with the team at Sunway Travel in a joint bid to offer our Irish customers and agents a greater selection of touring options, as well as a wider tailor-made flight inclusive holiday portfolio.”
King added: “Sunway have an extensive award-winning touring portfolio, with a reputation for unrivalled service and dedication to providing the utmost I customer care, as well as being fully committed to supporting the trade. Hence the synergy and fit between us both could not be greater.”
Mary Denton, chief executive at Sunway Travel, said: “This partnership is key as we continue to grow our business, particularly in the all-inclusive escorted touring sector.
“We’re all very excited to be teaming up with Wendy Wu Tours and see this partnership as an ideal opportunity to grow and strengthen our position in Ireland.
“The benefits of gaining access to such a unique and highly specialised touring programme, as seen with Wendy Wu Tours, makes this partnership invaluable and one which we expect to deliver substantial growth going forwards.”