James Haigh has been named as new chair of the African Travel and Tourism Association (Atta).
He brings more than 15 years experience working across the region to the role.
Haigh has been joint chief executive with his wife Leanne of the east African operations of tourism group Tourvest for more than a decade.
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He will succeed outgoing chair Nick Aslin on October 1.
Atta president and group managing director Nigel Vere Nicoll said: “James’ extensive experience across the African travel and tourism industry will be an invaluable asset as he takes over as Atta’s new chair.
“His deep understanding of the challenges and opportunities across the continent will further solidify Atta’s role as the pre-eminent voice of Africa.”
Haigh added: “I am truly honoured to serve as chair of Atta starting this October.
“In a post-Covid world, Atta is exceptionally well-positioned to advocate for sustainable tourism development that benefits communities across Africa.
“I have been incredibly fortunate to have spent the majority of my career working in various African countries. We are immensely proud of the profound positive impact our tourism work has on staff, families, and communities.”
Aslin said that “the appointment of James Haigh will ensure that the valuable work undertaken by Atta over the past 30 years will continue in a positive and proactive manner”.