Agents will receive marketing tools to help capitalise on a new TV collaboration which sees Jet2holidays sponsor an Abba-inspired series based in Corfu.
The ITV entertainment show will see hopefuls travel to the Greek island to compete to become the next musical theatre stars of the musical production Mamma Mia.
The eight-part series, Mamma Mia! I Have A Dream, airing from October, is expected to reach a large family audience.
The operator has developed a bespoke marketing initiatives, such as window posters and social media collateral, is designed for independent agents and homeworkers to increase awareness and boost sales.
A competition will also give them the chance to win tickets to Mamma Mia! I Have a Dream live final based on selling a summer 2024 Greek holiday between October 10 and December 10.
General manager of trade sales Lloyd Cross said: “As we are the UK’s leading tour operator to Greece, this makes Jet2holidays the perfect fit to be the official partner of ITV’s Mamma Mia! I Have a Dream.
“We know this exciting new show will be a huge hit, particularly with families, which makes the partnership a fantastic way for us to showcase the many award-winning benefits of booking and travelling on a package holiday with Jet2holidays.
“Through a range of bespoke marketing initiatives, we will be giving independent travel agents and homeworkers the opportunity to engage with this key audience to drive sales.
“Once again, we are demonstrating our continued commitment to working with independent travel agents and homeworker partners to help increase their sales and grow their businesses.”
ITV business development director Jason Spencer added: “As we land in Greece this autumn for a celebration of Abba and a search for new talent, we are thrilled that Jet2holidays has chosen to evolve its journey with ITV.
“As well as being show sponsor, the Jet2holidays’ experience takes a starring role through integrated product placement, and we can’t wait to see how this looks to inspire future Jet2holidays customers to make their own trips to the Greek sunshine.”