An early booking trade incentive and consumer discounts are being offered with the introduction of a 2025 brochure by AmaWatwerways.
Agents booking by July 31 will receive a £25 Love2Shop voucher and be entered into a draw to win a 2024 European river cruise for two people.
Consumers booking selected 2025 sailings by June 30 will also receive discounts of up to £750 plus a free cabin upgrade and €25 per person onboard credit.
Solo travellers booking a 2025 cruise by the same date will have single supplements waived or reduced on selected departures.
The new programme includes two ships on the Magdalena River in Colombia and a new vessel, AmaSintra, operating two itineraries on the Douro river in Portugal.
A new seven-night Celebration of Music itinerary from Budapest includes performances while visiting Bratislava, Vienna, Durnstein and Melk.
Prices start at £1,904pp based on two sharing for a seven-night Rhine cruise from Amsterdam to Basel on February 23, 2025, including flights from London or Manchester, overseas transfers and the £750 discount.
Managing director Jamie Loizou said: “We have seen strong demand for next year, particularly across our Exotics programme, so now is the time for our agents to focus on 2025.
“We have some fantastic offers available for agents to pass on to their clients and when they secure a booking, they will also enjoy a Love2shop voucher and the chance to cruise themselves.
“We are very excited to have six new ships being added to the fleet, including the introduction of new state-of-the-art ships on the Douro and Magdalena.
“This both opens up new destinations and creates much needed additional capacity on our most popular rivers.”