JG Travel Group has been appointed official travel partner for open air performances of the musical Mamma Mia.
The Abba-inspired show is to be staged in the grounds of Harewood House in West Yorkshire on August 13-30.
The operator has secured ticket availability to create coach inclusive packages for agents to sell through its Just Go! Holidays and National Holidays brands.
Two and three-day breaks go on sale at 10am tomorrow (Wednesday) with prices leading in at £129 and £199 per person.
A4 posters will be available for agents to use, plus social posts will be loaded onto the operator’s agent Facebook group ‘Just Go, National & Omega Agents’ for them to share with customers.
Trade sales manager Claire Dutton said: “This is set to be an incredible event and for many customers, being able to enjoy a hit musical outdoors will really appeal.
“We’ve secured great ticket availability and putting coach inclusive breaks on sale through both our Just Go! Holidays and National Holidays brands means that agents from all over the country can promote them.”
“With a limited number of performances in August, this show is expected to sell out way in advance, so early promotion will be vital to avoid disappointed customers.”