Barrhead Travel has unveiled its turn-of-year television advert which forms part of a sales campaign running throughout January.
The campaign will promote the agency’s ‘Massive Holiday Sale’, which begins on Boxing Day.
It will be supported by marketing activity across online, social media, radio, out of home and local branch activity.
The TV advert will feature nationally and regionally as well as on on-demand platforms.
On the advert, Barrhead said: “As well as simulating the idea that holidays offer a break from busy lives, the sensory contrast is also designed to prompt viewers to look up during the ad breaks.”
Barrhead confirmed it would continue to promote its ‘Book Human‘ messaging which widely “promotes the benefits of using a travel agent”.
Nicki Tempest-Mitchell, sales and marketing director, said: “This is a big January for the travel industry where we expect travel brands to be front and centre of advertising.
“It was important to us to create a campaign that could both cut through the noise as well as capturing the emotions of going on holiday.”
She added: “It’s our biggest tactical campaign since pre-pandemic and we’re confident that the return will be high – not just because demand for travel is still buoyant, but because there are more people than ever turning to trusted local travel agents.”
Tempest-Mitchell outlined how the agency was seeing “increasing loyalty” among existing customers and was also attracting new clients.
She highlighted how the business’s reputation, which has been “strengthened over the last few years”, has helped expand the customer base.
“Holidaymakers want the certainty that all the details will be taken care of, as well as assurances that the money they pay is completely financially protected,” she explained.
“Although cost-of-living is front of mind for consumers, the most important thing is value for money which is an area that travel agents can excel in.”