Not-for-private profit social enterprise travel agency Charitable Travel is to support Leicestershire and Rutland cancer charity, Hope Against Cancer.
The agency sacrifices agency commission so that customers can make a free 5% donation to a charity of their choice.
Most recently, Charitable Travel gave a limited number of charities an extra opportunity to become a beneficiary of a campaign focused on encouraging customers to book trips Malta.
As a beneficiary charity, Hope Against Cancer will receive a 5% donation when clients book the destination – currently on England’s green travel list.
Hope Against Cancer was were granted beneficiary status following a rigorous application reviewed by a judging panel.
The donations it receives from will fund research and make more clinical trial places available.
Charitable Travel marketing manager Ally Ware said: “Working with fantastic charities such as Hope Against Cancer to promote travel to beautiful destinations like Malta is a unique and brilliant opportunity to demonstrate our #TravelForGood ethos.
“By enabling supporters of Hope Against Cancer to donate 5% of their holiday cost, which is usually the largest sum a household will spend each year, to a charity they hold dear is an incredible way of generating donations which will change lives, while also supporting the travel industry as it re-emerges following the Covid-19 pandemic.”
Nigel Rose, chief executive of Hope Against Cancer added: “What Charitable Travel are doing for Hope Against Cancer and charities alike is fantastic. It allows holiday-goers to donate to us, within what they are spending on a holiday.
“I and the Hope team feel very privileged that they chose us as a beneficiary and want to thank them for their continuous support.”