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Consumer desire to cruise ‘exceeds 2019 levels’, Clia reports

Desire to book a cruise among UK passengers exceeds levels from three years ago, according to the latest Clia data.

The trade association reported 90% of passengers who have cruised in the past six months want to sail again.

Around 85% of respondents who have previously cruised say they intend to cruise again – up 6% from 2019.


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Of those who have never sailed on a cruise vessel before, 66% are open to cruising – a 0.5% increase from 2019.

In total, 4,000 domestic and international travellers were polled for the survey across eight markets including the UK, the US and Australia.

Around 69% of international cruise holidaymakers stayed at least one night in the embarkation port prior to the cruise departure date, with 43% extending the stay by two or more nights.

And 67% stayed at least a night after disembarkation with 34% extending by two or more nights.

Almost two thirds (60%) said they later returned to a destination they first visited by cruise.

The percentage of international travellers who say the cruise industry is a leader in environmentally responsible travel reached 51% – a 9% increase over the past year.

Andy Harmer, Clia UK & Ireland managing director, said: “This year has been enormously encouraging for cruise and it’s heartening to see demand for a holiday at sea is set to continue.

“The sheer number of repeat passengers we’re anticipating, combined with interest from those yet to sail, means the appeal of going on a cruise remains as strong as ever.

“And we’re delighted to see the raft of sustainability initiatives we have in place, including our 2050 net-zero carbon goal, were recognised.”


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