The lifestyle hotel brand Cook’s Club is to be relaunched to UK holidaymakers ahead of reopenings planned for this summer.
The brand’s eight hotels are all due to reopen this summer including Cook’s Club Hersonissos in Crete, Greece, and Cook’s Club Adakoy in Marmaris, Turkey (pictured) which have rejoined the franchise for this year.
The Cook’s Club hotel brand is owned by Fosun Tourism Group following its acquisition of the Thomas Cook brand for £11 million at the end of 2019 and is targeting a ‘new generation of travellers’.
The Cook’s Club Hersonissos and Cook’s Club Adakoy properties operated under different brands last year, as The Z Club Hersonissos and Club Adakoy respectively, managed by the hotel owners. They will reopen under the Cook’s Club brand this summer.
Pictured: Cook’s Club Tigaki Kos
Under the new owners, Cook’s Club is also being expanded further with new properties under consideration for 2022 in Ibiza, Corfu and Rhodes, and further growth planned for 2023.
Currently the collection features nine hotels in sun and beach destinations, one of which opens next year. They are: Cook’s Club City Beach Rhodes, Cook’s Club Tigaki Kos, Cook’s Club Sunny Beach (Bulgaria), Cook’s Club Palma Beach (Majorca), Cook’s Club Alanya (Turkey), Cook’s Club Adakoy (Turkey), Cook’s Club El Gouna (Egypt), Cook’s Club Hersonissos, Crete and Cook’s Club Ialysos, Rhodes, opening in 2022.
The Cook’s Club brand was first launched in April 2018 by Thomas Cook, with the Hersonissos property the first to open in June of that year.
Pictured: Cook’s Club Sunny Beach
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