Destination management company Discova has launched two brochures: Luxury Inspiration and Women in Travel.
Discova reported a ‘marked increase’ in demand for luxury travel pre-Covid and said the itineraries in its first ever dedicated luxury brochure “provide a balance of city experiences, nature, wellness and beach relaxation”.
Cambodia, Bali, Vietnam, Japan, Borneo and Thailand are among the destinations featured and tours can be tailored to individual customers’ requests.
Discova has always sold luxury product but global sales director Andrew Turner said it has “never really shouted about it” before.
An 11-day Wellness in Bali & Komodo itinerary includes 10 nights’ accommodation in three hotels: Viceroy Bali, Six Senses Uluwatu and Ayana Komodo Resort Waecicu Beach; a temple tour and eight-course fine-dining meal.
The Women in Travel brochure, released to coincide with International Women’s Day this week, includes tours designed to directly support women in fulfilling their economic independence and potential in 12 countries.
It features 19 day and half day experiences, such as a Muay Thai Experience with a female instructor, which can be added to any tailor-made itinerary.
Discova’s workforce is 52% women, and 59% of senior leaders are female – though the company noted that “the travel industry is not exempt from gender-based inequality”.
Managing director Suyin Lee said: “Women don’t always have equal opportunity to create sustainable livelihoods or achieve financial independence, which is a key factor for empowerment. Freedom of choice is not afforded to all women, particularly those who live in patriarchal societies.
“I feel it is necessary to support women who have the courage to break away from these conventional customs and give them the opportunity to succeed because they become important role models for other women in their community. Gender diversity is important in entrepreneurship and in leadership.”
About 35% of Discova’s sales come via agents who package its tours under their own Atol licence and it also sells to tour operators to white label as part of their product range.
Turner added: “We’re delighted to announce these collections. Our in-destination teams have been hard at work securing special offers and exclusive benefits.
“These two ranges represent our business in two different ways: servicing the product needs of our partners and playing an active role in supporting the female entrepreneurs who represent the communities we work with.”