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Holland America Line reports record January bookings

Holland America Line bookings in the third week of the year were the highest on record for any January week for the company. 

The week ending January 20 also exceeded bookings during the same week in pre-pandemic 2019 by more than 20%.

Bookings to Alaska were 25% higher than in the strongest week in January 2019.

HAL reached its highest single-day bookings on January 17 for any January day on record.

Cruises are also being booked further into the future. More than a quarter of the bookings on the high-volume day of January 17 were for departures in 2024.

Company president Gus Antorcha said: “Seeing this level of booking is a great sign for Holland America Line and for the industry.

“Travellers are clearly excited to get back to cruising and they appreciate the service and experiences unique to Holland America Line including our Alaska Up Close onboard programming. 

“It’s especially encouraging that so many guests are already looking ahead to 2024 and planning their next vacation.”

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