Tailor-made short ski break operator FlexiSki has become the sister brand of SkiWeekends.
Previously part of the Hotelplan UK travel group, Flexiski and Skiweekends will be operated by parent company Ski Elements.
Flexiski focuses on 4- and 5-star hotels and premium chalets, combining superior accommodation with a bespoke service across the Alps,
SkiWeekends provides value short stays in hotels from 2- to 5-star and operates chalets in the French resorts of Morzine, Avoriaz and Courchevel.
Flexiski was part of the Hotelplan UK family, which also operates Inghams, Esprit Ski, Santa’s Lapland, Explore and Inntravel.
Hotelplan UK bought Flexiski from Travelopia for an undisclosed sum in May 2019.
Hotelplan chief executive Joe Ponte said: “We’re delighted that Flexiski’s bright future will be delivered by the operators of SkiWeekends.
“With greater resource and focus, Flexiski will be able to continue to thrive as the tailor-made short ski break experts that Flexiski customers want.
“At Hotelplan UK we’ve streamlined our programme to allow us to focus on the hero ski brands, accommodation and resorts our customers love.
“This winter, we’re already planning to deliver our Inghams and Esprit Ski holiday experiences better than ever before.”
Ski Elements managing director Dan Fox said: “We are thrilled to add Flexiski alongside our SkiWeekends programme for this winter and delighted to have recruited staff with previous Flexiski experience to our team, helping us ensure we continue to deliver the same experience that both flexiski and SkiWeekends customers are used to.
“By acquiring Flexiski at such a late stage in 2021 we will be focusing on delivering a smaller, but great quality product for this coming winter and looking for strong regrowth in the future, with addition of a wider variety of experiential mountain breaks.
“We understand that the Flexiski customers loved the chalets and the service on offer and are missing them this winter, the great news is that we fully intend to bring back more luxury catered Flexiski chalets for the 2022-23 winter season.
“For this winter season, in order to allow existing Flexiski customers to enjoy catered chalet short breaks, we will introduce our 11 SkiWeekends catered chalets product to them.
“Like all holiday companies, SkiWeekends consolidated its overall programme for winter ‘21/22. Pre-pandemic it offered 48 resorts in eight countries and it will now progressively rebuild in a manner which matches the ever increasing demand for short break ski holidays.”