Iberostar is hoping to achieve carbon neutrality by 2030 – 20 years ahead of the global target the industry is working towards.
The Spanish hotel group unveiled its plans at the 27th United Nations Climate Change Conference (COP27), being held in Sharm El Sheikh.
Through its decarbonisation strategy, Iberostar aims to reduce its scope one and two absolute greenhouse gas (GhG) emissions by 85% for 2030 compared with 2019, as well as reducing scope three absolute GhG emissions by 50%.
The hotel group said it plans to make up for the remaining emissions by “implementing nature-based solutions based by protecting and restoring the ecosystems in all its destinations”.
To achieve its target, Iberostar will invest in “innovative and efficient technology”, promote the increase of renewable energy and launch an employee programme to prioritise the use of low-emission vehicles, among other initiatives.
Gloria Fluxà, Iberostar Group’s vice-chairman and chief sustainability officer, said: “We are continuing to work towards a responsible tourism model that generates value in both people and the environment, putting together a clear strategic plan with well-defined lines that are part of the ambitious commitments in our own 2030 agenda.
“We are moving forward with a long-term vision, building a profitable company, a fundamental pillar of sustainability, and keeping in mind the positive impact of our work.
“We must move on from commitment towards implementation and for this we need bold, immediate actions such as those we’re setting in motion at Iberostar. Our roadmap is based on science, data, and strong corporate leadership.”