UK holidaymakers still have an appetite for travel despite rising cost of living pressures and disruption from flight cancellations, latest data from lastminute.com shows.
The OTA attracted 27% more bookings in the summer peak this year than in July and August 2022.
Over a third more consumers (35%) booked all-inclusive holidays over last summer, indicating efforts to save on extra in-resort costs.
Spain was the most popular country this summer, with Majorca and Barcelona the top two destinations, followed by Italy, Greece, the Netherlands and Portugal.
The booking data shows Malta and Turkey as the stand out performers in terms of year-on-year growth.
Bookings to Malta rose by 78% across the two months, while Dalaman saw a 125% increase and Antalya achieved 56% growth.#
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