The leadership of Tui’s growing tours and activities arm is changing with a new boss.
Peter Ulwahn, previously chief digital officer of Tui Musement, steps up to become chief executive of the division from May 1.
He takes over from David Schelp, who has been with the group since 2002 and took over leadership of Tui’s tours and activities business unit in 2009 and completed the integration of the travel-tech start-up Musement acquired in 2018.
Tui Musement has sience been transformed into a leading digital platform for excursions, activities, attraction tickets and transfers.
Schelp will be active as an investor and entrepreneur in the tourism industry outside the group, Tui said.
Tui Group chief executive Fritz Joussen said: “I would like to thank David Schelp for the very good and trusting cooperation over the past years. With its digital platform for tours and activities, Tui Musement now plays a central role in our group’s digital strategy.
“David Schelp has laid the foundation for this through successfully leading the transformation of this part of the business. I have great respect for his decision to now become an entrepreneur.
“With Peter Ulwahn, Tui Musement has a well prepared and natural successor that already understands the industry and knows the company very well. From day one, Peter Ulwahn will be fully committed to further developing our digital platform business. I look forward to working closely with him on the Group Executive Committee.
“Experiences are the new luxury for many guests, and the segment will continue to grow strongly.
“With Tui Musement, we are already active in more than 100 countries around the world and offer holidaymakers unique experiences – both for Tui guests, but also as a partner for other companies in our industry. We see further great growth potential for the future.”