Luxury focus helps drive October bookings at Travel Counsellors

Travel Counsellors saw luxury holiday sales go up by almost a third year-on-year in October.

The £21 million figure achieved contributed to a total sales rise of almost 16% to £81 million against the same month last year.

The total included a 23% increase in leisure sales.

The luxury segment has seen overall growth of 30% throughout the company’s financial year.

A total of 83 Travel Counsellors achieved their best ever month of sales, with nine topping £200,000 in sales for the month.

Southeast Asia, Africa and Australia and New Zealand are the regions where this luxury travel trend has been most noticeable, according to the company.

Meanwhile, the top five winter holiday destinations were reported to be Mauritius, Maldives, Barbados, Thailand and Vietnam. 

Greece and long-haul destinations such as Singapore and Las Vegas are emerging as highly popular choices among customers for next summer.

Global sales director Jim Eastwood said: “We are thrilled with the exceptional sales performance for the month of October which is a testament to our community’s dedication and hard work.

“In particular, our focus on the luxury market has been a key driver of our success. By empowering our community of travel entrepreneurs to curate tailored and multi destination itineraries using our in-house booking platform, Phenix, we have catered to the discerning tastes of our customers, ensuring unforgettable memories. 

“As we move forward, our commitment to providing unparalleled travel experiences and ‘caring more than anyone else’ remains unwavering.”

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