A new advertising push by Fred Olsen Cruise Lines is designed to highlight how its 175 years of experience in sailing goes into making ‘every single day count’.
Along with a TV advert, the campaign includes marketing material and a social media presence.
The ‘175 Years in Every Single Day’ advert was directed by Kit Lynch-Robinson, who has worked on The Grand Tour, Top Gear and Clarkson’s Farm and was series director for the Chris Hemsworth hit TV show Limitless.
The line said: “With new guest bookings rising significantly, the brand has now tapped into the talents of a multi-award-winning documentary maker and creative team to deliver.”
The aim is to give prospective and returning passengers “a unique perspective into what makes the brand stand out in a crowded marketplace”.
Managing director Peter Deer said: “On a Fred Olsen cruise, every single thing we’ve learned over 175 years, goes into every single day of sailing with us.
“This dynamic advert celebrates everything that makes sailing with us special and unique – our smaller ships, our hand-crafted itineraries, an on board experience which is designed to enhance each journey and of course, our people.
“Our smaller ships allow our guests to travel into the furthest reaches of Norway’s lesser-known fjords, through narrow waterways and canals and to the very heart of some of the world’s most beautiful cities.
“The team who deliver our hand-crafted itineraries take us to the world’s most wonderful destinations at the very best possible times to experience them and our emphasis on the joy of the journey ensures every single day on board is as stimulating and enjoyable as possible.
“As for our people – they are at the heart of everything we do, and this comes across in this new campaign which shows our pride in the special way we work.”
Marketing and sales director Jackie Martin said: “After a tough few years for everyone in the travel industry, we are delighted to have a very clear view of how we will continue to build on this year’s successes.
“This bold campaign marks a significant step forward for a brand with such a proud maritime heritage.”