Neil Langdon is joining Attraction World from 365 Tickets as part of a new internal infrastructure headed by chief executive Olly Nicholls.
He becomes head of marketing for the B2B tours and attractions supplier.
Langdon will be responsible for planning, developing, implementing and managing the firm’s overall digital marketing strategy.
He joins head of product Phillipa Standley, head of connectivity Charlotte Tuffin and head of operations Vanessa Matthews to form a part of a new leadership team as the business continues to evolve and diversify.
Since its creation in 1996, Attraction World has enabled more than five million customers to pre-book attractions, excursions and experiences in over 30 countries, covering theme parks, sightseeing tours, theatre shows and experience days.
Nicholls said: “Having been impressed with Neil’s work over the years whilst at 365 Tickets, I am thrilled to welcome him to the team.
“He brings on board a great understanding of both our partner and customer needs and has vital experience in both the B2B and B2C digital marketing sector. Neil will be a perfect fit for us, as we look to rapidly scale our business.”
Langdon added: “With travel and hospitality being hit hard in recent years I especially look forward to being a part of the new era at Attraction World and being back to some normality as soon as possible.”