Ponant aims highlight a commitment to more responsible tourism with a new corporate promotional push.
The French expedition cruise line has put a focus on corporate social responsibility with the ‘Nature Is Our Guide’ campaign.
The activity by the 13-ship line will be introduced throughout 2023 with posters, print adverts and social activations in addition to a brand film.
Chief executive Herve Gastinel said: “‘Nature Is Our Guide’ is not just a campaign, it’s a commitment to a more sustainable and responsible tourism as being core values that guide everything we do.
“We believe travel has the power to transform individuals and communities. It is our responsibility to ensure this transformation is positive and lasting both for people and the planet.
“This mark our 35th anniversary and we wanted to pay tribute to those who support us in this approach.”