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Rad Sofronijevic leaves Midcounties Co-op travel division

The Midcounties Co-operative has confirmed that Rad Sofronijevic has left her position as chief operating officer of its travel division.

She will be replaced by Ellis Cain-Jones, former commercial director of the Travel Network Group, who has been appointed as interim chief operating officer, travel and leisure.

Cain-Jones also worked as general manager worldwide for Virgin Holidays before joining TTNG in 2011.

Sofronijevic took up the chief operating officer role in 2017 having been promoted from a role in childcare and healthcare at the co-operative when her predecessor Alistair Rowland, now group chief executive of Blue Bay Travel, moved to group general manager of travel services at Midcounties.

Sara Dunham, chief officer travel and leisure, at the Midcounties Co-operative, said: “Rad has made a significant contribution to the society and the travel group, including leading the team during the challenges of the Covid-19 pandemic.

“On a personal note, I would also like to thank Rad for the support she has shown me since I joined the society, and I wish Rad the very best for the future.”

The group confirmed on Friday: “Rad Sofronijevic has today left her position as chief operating officer, travel at the Midcounties Co-operative.

“Rad has been with the Society since 2011 and over the last four years has played a pivotal role in the growth of the Co-op Travel business, as well as more recently helping the business to manage the incredible challenges that have faced all travel operators since the onset of the pandemic.”

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