Amsterdam is urging young Brits heading to the city for a ‘messy night’ to stay away.
A digital discouragement campaign targeting men aged 18 to 35 in the UK is being promoted by the Dutch city’s council.
The initiative forms part of efforts to clean up Amsterdam’s reputation as Europe’s most liberal party capital.
The videos show a young man staggering in the street, handcuffed by police, finger-printed and having his mugshot taken.
The online ads, highlighting the risks associated with the excessive use of drugs and drink, will be triggered when people in Britain tap in terms like – stag party, cheap hotel or pub crawl Amsterdam.
Brothels and bars will have earlier closing times from the weekend and a ban on smoking cannabis on the streets in and around the Red Light District comes into force in May.
Deputy mayor Sofyan Mbarki said Amsterdam was already taking more management measures than other large cities in Europe.
“Visitors will remain welcome but not if they misbehave and cause nuisance,” he told the BBC.
Jon Stainer, director of operations of stag party organiser StagWeb.co.uk, said: “Whilst we understand the position of the local authorities wanting to combat anti-social behaviour, it’s pretty lazy stereotyping to tarnish all Brits with the same brush.
“We send thousands of responsible stags to Amsterdam each year, pumping a lot of money into the local economy, who go there and have a good time without causing carnage.
“Unfortunately, it will be the one per cent that take it too far and we accept that it’s our duty as one of the UK’s leading stag planners to do more to educate them on behaving properly whilst they’re there.
“It would be regrettable for Amsterdam and the vast majority of law-abiding British tourists to suffer due to the actions of a few individuals.”