The Singapore Tourism Board aims to reach 15,000 agents throughout 2021 via a range of UK trade partnerships.

Collaborations have been confirmed with seven trade partners including Flight Centre, Gold Medal, If Only, Lotus Group, Travel Counsellors, Travelbag and eDreams.

Activities will include agent training, consumer events, creative consumer and trade marketing as well as social media activities. 

The campaigns aim to build confidence, inspire and educate agents on recovery efforts, according to the STB.

Singapore has ambitious plans to become the world’s most sustainable urban destination over the next decade.

The series of industry partnerships start this month with each operator creating dedicated campaigns to support agents and encourage consumer bookings.

Initiatives cover Singapore’s SG Clean quality mark for businesses that adhere to high standards of environmental public hygiene on their premises, giving locals and visitors added peace of mind when they visit.

The STB continued to engage the trade during 2020 and has reached around 8,000 agents through its training and promotional efforts.

Michael Rodriguez, area director for northern and south western Europe, said: “I look forward to working with our appointed trade partners to inform agents and the wider travel industry on Singapore’s efforts to gradually welcome visitors back in a safe and calibrated manner once our borders re-open.

Singapore has many exciting developments ahead and our trade partnerships are set to inspire agents about the endless possibilities we have to offer.

“As we reimagine the future of travel we will share various experiences visitors can explore; from nature and horticulture to our multicultural heritage and our world class cuisine.”