Ski specialist Powder White failure blamed on Brexit, Covid and cost of living crisis

Ski specialist Powder White has blamed the “immeasurable” impact of Brexit and Covid combined with the cost of living crisis for its failure.

The London-based firm was founded in 2003 and provided accommodation in ski resorts in Europe and North America.

The ski agency said it was in the process of urgently contacting customers with forthcoming holidays “to lay out the options available to them”.

A message on the Powder White website said: “We are sorry to announce that Powder White has ceased trading. 

“Despite our very best efforts, we have regrettably been unable to navigate the extraordinary challenges our industry has faced over recent years. 

“The immeasurable combined impact of Brexit and Covid, which has more recently been compounded by the cost of living crisis, has resulted in us not being able to fulfil our obligations and most importantly, our valued guests’ ski holidays We aim to advise everybody within the next three days.”

The website post added: “We would like to thank all our customers and suppliers who have showed us such loyalty over the last 20 years. 

“Our thanks too go to our incredible team of staff who have supported us throughout. We are so hugely sorry for everyone affected by our failure.”

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