The Spanish Tourist Office has launched a campaign focusing on sustainable forms of travel on the mainland and islands, while highlighting the importance of exploring quieter parts of the country.
The #SlowTravelSpain campaign aims to showcase low-impact activities and journeys to inspire visitors to move away from unsustainable methods of travel and enjoy a more “authentic experience” of the country.
A spokesperson for the tourism board said: “Making the choice to slow travel through Spain could mean choosing to travel along the well-connected network of trains, a sustainable yet rewarding option, giving the opportunity to see the lush landscape pass by and discover parts of the country not reached by plane.
“Alternatively, it could mean participating in responsible activities, from cycling through the mountains of the Sierra Nevada to hiking through a national park.”
In the coming months, the tourism board’s social channels will showcase different forms of slow travel through its regions, encouraging visitors to explore lesser-travelled paths.
The tourism board is encouraging travellers to use the #ShowTravelSpain hashtag and post their slow travel experiences on Facebook and Twitter, with prizes available for the “most impressive” entries.