Travel Counsellors is partnering with sustainable tourism charity the Travel Foundation to further drive the company’s sustainability focus.
They will initially work together on a climate action plan aimed at reducing carbon emissions for the company’s customers and clients, and powering positive change in tourism practices.
The collaboration follows a survey by Travel Counsellors which revealed that 41% per cent of respondents are willing to spend more on a sustainable holiday, and 56% agree they want travel companies to offer more sustainable options.
A new initiative to find the home working company’s ‘sustainability champions’ has also been instigated.
Corporate and leisure travel business owners are being asked to submit their idea for a sustainable travel itinerary by supporting the communities their customers travel to, or by helping to reduce their carbon footprint and support a corporate client’s carbon reduction strategy.
Joe Whittle, sustainability and impact lead at Travel Counsellors, said: “We are a business that puts people first, and that includes how we support our business owners, their customers and clients, and the people in the wider communities we work in and travel to.
“We believe that it’s our duty to make sure this is done in a responsible way, and our partnership with the Travel Foundation firmly puts our focus on showing care for people, and our planet, at the heart of everything we do.”
Travel Foundation head of strategic partnerships, Graeme Jackson, said: “Forward-thinking travel businesses have a real opportunity to shape the future and impact of tourism.
“To kick off the partnership, we will support Travel Counsellors to apply a ‘climate lens’ to its business, and to develop a climate action plan that is both strategic and impactful.
“The climate emergency is the biggest challenge facing society and it is rewriting the rules of tourism at a global level. We commend Travel Counsellors for its commitment to act and look forward to supporting its climate action journey.”