News

Travelbag bids to secure long-haul bookings with new ad push

Travelbag has unveiled a new promotion under the ‘Out there made easier’ tagline.

The campaign by the dnata Travel Group long-haul brand comes as Covid travel restrictions begin to be lifted and would-be holidaymakers start planning 2022 and 2023 holidays.

The tagline is a response to growing evidence that customer confidence is slowly returning.

But they are still seeking reassurance about what requirements are in place for the destinations they want to visit, and that their bookings are safe if their plans change.

The campaign, will run across a variety of media and channels and includes adverts in the Daily Mail and animated digital outdoor sites, as well as a video and other assets for social media and email.

Messages are either destination or deal-focused, or spotlight the benefits Travelbag offers customers to reassure them as they consider making a booking – including low cost PCR tests, and free changes up to the date of departure.

Head of marketing Nicola Richardson said: “After a very challenging 18 months, this campaign shows we’re looking ahead now and getting back to what we do best – making sure our customers can see the world.

“But we know it’s not going to be plain sailing for a while yet, so this campaign is all about telling anyone who’s ready to get out there again that we’re here to make it easier for them.

“Our 40-plus years of selling tailored long haul holidays, alongside our Covid pledge, flexible booking policy and the expertise of our people, gives us massive confidence to get on the front foot now.

“We know people are ready to book now, our indicators for 2022 are positive – over two thirds of the bookings we’ve taken in the last month are for travel next year. This campaign is about helping people to make that final step.”

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.