A Tui advert to promote holidays to Madeira wrongly states that the island is in the Mediterranean.
The full page ad for the Portuguese Atlantic island appeared in the Sunday Times Magazine.
The text says: “Make tracks for Madeira. Beaches, mountains, vineyards – that’s just the start of what this Mediterranean island has in store.”
Madeira is an archipelago situated in the North Atlantic Ocean.
The advert also carries the Visit Portugal and Madeira Islands logos.
A Tui spokesperson said: “We would like to reassure our customers that Tui does know the location of this popular holiday destination and we apologise for any confusion caused by this human error.”