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Tui expands National Geographic day tours collaboration

National Geographic day tours are being made available to book in travel agencies and online as part of an expanded partnership with Tui Group.

The one-day and half-day small group itineraries can also be bought independent of holiday packages.

Operated by Tui, the tours are designed in collaboration with National Geographic Expeditions with a focus on nature, science, conservation, education, culture, gastronomy and history. 

Many offer special access to areas closed to the general public, and feature experts, such as archaeologists, marine biologists, chefs, farmers, photographers, historians and scholars.

More than 40 new land experiences are now available in beach and city destinations, with further tours in development. 


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Destinations include Barcelona, Cancun, Crete, Paphos, New York, Naples and Tenerife. 

All National Geographic Day Tours are conducted in small groups, follow the strict criteria of the Global Sustainable Tourism Council (GSTC) and are led by National Geographic-trained guides. The launch of National Geographic Day Tours reinforces TUI’s strategic focus on Tours & Activities as a key growth area for the business.

Peter Ulwahn, chief executive of Tui Musement, the tours and activities division of Tui Group, said: “National Geographic day tours are once-in-a-lifetime experiences, with something for everyone, whether you’re a beach enthusiast or a city explorer. “These are carefully crafted tours that tell stories of their destinations, honouring the National Geographic legacy and providing top quality, authentic, local experiences.

“Developing and operating unique, differentiated products is a key part of Tui Musement’s growth strategy and we are excited to continue this with National Geographic Expeditions.”

National Geographic Expeditions senior vice president and general manager Nancy Schumacher added: “National Geographic day tours immerse travellers in extraordinary locales and distinctive cultures, all of which are brought to life through the incredible knowledge and brilliant storytelling of National Geographic-trained guides. 

“With new itineraries added to our ever-growing portfolio, the tours can be booked directly by travellers as they explore the world.” 

More: Tui bolsters trade team with nine appointments

Tui releases ‘biggest-ever’ tour programme for summer 2025

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