Visit Malta has promoted Lindsey Thorpe to marketing promotions manager to support the tourism board across the UK and Ireland.
Thorpe has spent the past four years at Visit Malta, working as manager of meetings and incentives.
In her new role, Thorpe will be responsible for creating, planning and implementing consumer and trade marketing.
Visit Malta said Thorpe has a “great passion” for the archipelago having visited the islands for the past 20 years, which will allow her to “excel in her new role”.
She previously worked at different convention and visitor bureaus including Meetings & Exhibitions Hong Kong; Thailand Convention; and the Tourism Society.
Thorpe said: “I am delighted to continue my work with Visit Malta as marketing promotions manager and I’m looking forward to using my previous experience at the organisation to promote the Maltese archipelago across the UK and Ireland.
“2023 is looking to be a busy year with some landmark events – like EuroPride 2023 and the Malta Biennale – but Malta is truly a year-round destination.
“With more than 300 days of sunshine a year and a fascinating history, Malta is a truly special destination and I look forward to sharing my knowledge and encouraging increased visitation to the islands.”
UK and Ireland director Tolene Van Der Merwe said: “We are delighted to continue working with Lindsey and supporting her in her new role.
“Lindsey will be the first point of call for marketing opportunities across trade and media and her main objective will be to develop a strong marketing strategy for Malta in 2023 and beyond.
“Lindsey brings a wealth of knowledge, experience and passion to the role from her previous work with Visit Malta and we’re excited to see her flourish in her new position.”