UK businesses which are part of the ‘We’re Good To Go’ scheme will automitically be issued with the ‘Safe Travels’ stamp after a tie-up between VisitBritain and the World Travel & Tourism Council (WTTC).

The We’re Good To Go scheme, launched last year by VisitEngland in partnership with the tourism boards of Northern Ireland, Scotland and Wales, has been recognised by the WTTC as meeting its international global standardised health and hygiene protocols.

The WTTC stamp enables travellers to recognise destinations around the world which have adopted global standardised protocols – so they can experience ‘Safe Travels.’

VisitBritain is coordinating the Safe Travels stamp issue in the UK, on behalf of the WTTC, for businesses registered to the We’re Good To Go scheme, with those who welcome international visitors particularly encouraged to apply.

The 44,000 We’re Good To Go registered businesses in the UK can log into their online account to download the Safe Travels stamp from today.

Any business not already part of We’re Good To Go can apply to the scheme through the usual process and indicate their wish to use the additional global WTTC stamp.

VisitBritain chief executive Sally Balcombe said: “We are delighted that businesses certified to We’re Good To Go can also automatically register for the WTTC’s global Safe Travels stamp, recognising the standard of protocols and processes we have in place in the UK. This is also testament to the hard work and commitment of tens of thousands of businesses right across the country who have adapted and innovated to safely meet new ways of working and are already ‘good to go’.

“This international stamp sitting alongside our We’re Good To Go mark also serves to reinforce that ‘ring of confidence’ for visitors that UK tourism businesses, attractions and destinations have clear processes in place to welcome them back safely as travel restrictions are lifted.

“Our priority is to support the industry through crisis to recovery and beyond and this is a timely boost for businesses as well as for future inbound visitors, reassuring them that they can plan their trips to the UK with confidence, once we can travel again, and have a great experience when they get here.”

WTTC president and chief executive, Gloria Guevara, added: “The globally recognised stamp enables both business and leisure travellers to distinguish destinations around the world which have adopted health and hygiene global standardised protocols – so they can experience ‘Safe Travels’, and VisitBritain’s adoption will help to restore consumer confidence.”