Ambassador Cruise Line has become a member of Cruise Lines International Association (Clia) to boost awareness of the brand across the industry.
The Essex-based operator now benefits from full access to Clia’s cruise community, its in-person and virtual events, learning programmes and the opportunity to share cruise line and ship information and resources online.
It can also participate in flagship events such as the annual Clia conference in May and Clia Cruise Week (September 16–22).
Membership also means Ambassador meets or exceeds the high standards to which all Clia members adhere.
Andy Harmer, Clia UK & Ireland director, said: “Ambassador has gone from strength to strength in the domestic market and we’re very pleased to welcome them as a member.
“The line has already become a well-established brand in a short period of time, and we look forward to supporting their team as they further develop and build relationships with the trade across the UK and Ireland.”
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Christian Verhounig, chief executive at Ambassador, added: “In a short space of time, Ambassador has cemented its position as a strong new cruise brand.
“Joining Clia is a natural step for us as we grow ever more established, with membership of the world’s largest cruise industry trade association offering the mark of trust and reassurance associated with travel brands in the sector.
“Our main objective for the coming months is focussed on building brand awareness even further and encouraging more agents to feature and sell our affordable quality, no-fly cruise experiences.
“Clia membership offers us a fantastic opportunity to engage with the wider agent community, and we’re very much looking forward to contributing to the organisation’s events, training initiatives and working groups in the months and years to come.
“We are also keen to support the association’s efforts in shaping the cruise industry and welcoming the opportunity to contribute towards the regulatory and policy efforts Clia is spearheading on behalf of the entire sector.”
Founded in April 2021, Ambassador is aimed at “cruise intenders” aged 50+, with a selection of multi-generational sailings.
Departures are available from UK seven ports with two ships: Ambience, which had its maiden voyage in April 2022, and Ambition, which came into service in May 2023.
The line has a trade team of 13 to support agent partners, led by head of distribution, Nicola Harper.