Celebrity Cruises is to launch a multi-million dollar global advertising campaign to air across Channel 4 and Sky this autumn.
The campaign – with the tagline Journey Safe, Journey WonderFULL – “taps into the transformative wonders of experiencing the world from…a Celebrity ship”, the line said.
This month it will launch digitally in the UK and at city centre locations, including London Westfield, Bluewater, Birmingham New Street and Manchester Arndale, before appearing on TV screens in October.
The UK and Ireland launch will be supported by a digital and video platforms including YouTube and Facebook.
A new suite of marketing resources will also be available on trade platform Celebrity Central to support travel partners in communicating the brand positioning to their clients.
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Jo Rzymowska, vice president and managing director, Europe, Middle East and Africa, said: “This campaign entices consumers to reconnect with the people and the world around them.
“We’ve seen from the successful return of Celebrity Silhouette to UK and Ireland waters that our customers are ready to travel, so we’re delighted to be launching the campaign in a big way in our market.
“It’s also an important show of investment and support for our hardworking travel partners, who are helping us make good on the promise of our ‘comeback being stronger than the setback’.”
Celebrity Cruises’ president and chief executive, Lisa Lutoff-Perlo, said: “Our new advertising campaign poses a question, ‘isn’t it time?’
“And with the time and care, we have put into our new health and safety measures, we think it is. It is time to see the world and each other, again, on one of the safest vacations possible.”