Celebrity Cruises is to give away 100 cash prizes totalling £25,000 to its top-selling agents as part of a fresh Celebrity Moments campaign.
Agents who book Celebrity Cruises sailings between September 6 and November 12, 2021, will be entered into the draw to win a share of the cash.
The 100 winners will receive 25,000 points to redeem as £250 or €300 on their Celebrity Rewards Mastercard.
To be eligible for the draw, bookings must be registered via the Celebrity Rewards website, accessible through Celebrity Central. Agents can track their progress via a weekly leaderboard.
Additional rewards can be earned on every new booking made on any sailing year from 2021 to 2023. Partners can earn £10/€12 for each balcony and Concierge Class booking and £20/€24 for every booking in AquaClass and The Retreat.
The Celebrity Moments campaign coincides with two new offers on airfares and upgrades, which Celebrity said had been introduced to inspire clients and encourage bookings.
The line’s new airfare deal offers fixed rate airfare to Europe from £99 and Caribbean airfare savings of £150 per person for sailings departing between January 2022 and April 2023.
Meanwhile, guests booking Celebrity Silhouette sailings round trip from Southampton departing between April 21, 2022 and October 9, 2022 will be eligible to a free upgrade from Oceanview to Balcony.
Celebrity Cruises has also unveiled an enhanced rewards programme for travel agents and a new suite of sales and marketing toolkits on Celebrity Central, featuring applicable sailing guides, social content and digital banners. It has also increased support via its contact centre, which will now be open every day including Sundays.