News

Royal Caribbean chief ‘not worried’ about supply outstripping demand

Royal Caribbean Group chief executive Jason Liberty said he was “not worried about supply outpacing demand”.

Liberty said that operating three brands – Royal Caribbean International, Celebrity Cruises and Silversea Cruises – for different markets meant the group has a “unique ability to generate quality demand”.

“Having three brands and a diverse destination portfolio translates to a wave of quality demand that outpaces supply,” he said.

Liberty went on to say he believes there has been a shift among consumers away from material goods to experiences, such as cruises.

“Appreciation for family and friends is at a totally different level post-pandemic and not abating,” he said. “A cruise, particularly with close friends and family, has moved up in the consideration level of consumers.”

Commenting on the group’s drive to net zero, Liberty said: “Icon of the Seas is 24% more fuel-efficient than the previous class of ship, and that class was 20% more efficient than the one before that.

“We are going to keep working on improvements and solutions to ensure we meet our goal of becoming net zero by 2035.”

MoreIcon of the Seas: Agents give their verdict

UK agents hail new Royal Caribbean ship Icon of the Seas

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.