The Travel Network Group has launched a marketing campaign called ‘Love Local, Book Local’ to help members encourage holidaymakers to book with independent agents.
TTNG members can spread the word with campaign material from head office, including window posters and social media and digital assets.
Agents can tailor the marketing material to their local area.
The consortium, which has more than 1,200 members, hopes the campaign will encourage customers to speak to their local travel businesses for guidance on booking holidays as restrictions continue to change.
Gary Lewis (pictured), chief executive of The Travel Network Group, said: “With the recent announcements from the Global Travel Taskforce around the traffic light system likely to come into force in May, we’re seeing a peak in interest in international travel.
“However, understandably, people are refraining to book until there is more clarity from the government and the list of countries in different colours is announced.
“Our members have a wealth of knowledge and experience to help customers make the right decisions when it comes to their next holiday and more importantly, they can offer practical advice and reassurance about a lot of the questions people have – about testing, quarantine, safety measures in resorts or cancellation policies and refunds.
“We have seen a behaviour shift from consumers in the way they support local businesses, rather than big organisations, so we hope that, when the time comes to book their next holiday, people think local too.
“This campaign helps remind customers that booking through their local independent travel agent not only gets them a brilliant, personal service but also helps support the local community and protects local jobs too.”
The Love Local, Book Local marketing campaign is available on The Hub, TTNG’s internal portal.