Conservation in Kenya


In association with: Kenya Tourism Board

Protected areas, wildlife conservation and a ban on single-use plastics ensure Kenya remains a magical destination

For those seeking a holiday filled with some of the best wildlife viewing opportunities, luxury safari camps, vibrant cities and welcoming local communities, look no further than Kenya. With one of the most diverse ecosystems in the world, the country is dedicated to sustainability and has strategies in place to safeguard its environment and its huge population of wildlife.

Around 8% of Kenya’s land is designated as national protected areas. There are wildlife orphanages and reserves across the country to protect animals who need additional assistance, resulting in success stories such as the safeguarding of rhinos in the north of the country. Kenya has also been fighting against the poaching of animals, including elephants and rhinos, to help eliminate the trade of ivory and horns.

Around 8% of Kenya’s land is designated as national protected areas

Single-use plastics were banned in Kenya in 2018 and that decision has benefited the natural environment, averting a huge volume of plastic from escaping into the Indian Ocean and protecting its marine life. Kenya has also made great strides in the development of green energy, harnessing renewable sources such as solar, wind, geothermal and hydro-energy for power.

Knowing that the country truly values conservation and the importance of sustainability, your customers can rediscover Kenya’s magic. Visitors can even get involved in some initiatives to help make a positive impact during their stay and see the results for themselves.


Abundant wildlife

There are more than 40 national parks in Kenya, home to the Big Five and thousands of other wildlife species. A stay at one of the country’s world-class safari camps will give clients plenty of opportunities to get up close to the animals.

Wildlife has been thriving recently, with record numbers of rhino and elephants being born during the pandemic, making for even better chances of spotting these animals. Some national parks are home to smaller game, which are just as fascinating.

Kenya has more than 300 miles of Indian Ocean coastline, and the country’s lively coastal towns are great places to relax on the beach or try some of the exciting watersports. There are wildlife viewing opportunities here too, with turtles, whale sharks and dolphins all passing by.

To learn more about Kenya, and to view sample itineraries to inspire your customers, enrol in the Magical Kenya Specialist Travel programme.



This exclusive tour company specialises in tailored safaris to small camps and lodges in East Africa. It is committed to sustainability and the preservation of Africa’s wildlife and landscapes. Gamewatchers also supports ecotourism ventures to benefit local communities, and its Porini group of camps champion these sustainable principles.


AirKenya connects some of the biggest safari parks across Kenya and beyond. With decades of experience of flying passengers in this region, the airline connects clients from place to place with ease. The airline is involved with several sustainability initiatives, including the Samburu Project which provides clean sources of water

Become a Kenya Specialist and win a safari

Kenya Tourism Board, in partnership with Gamewatchers and AirKenya, is giving agents the chance to Rediscover the Magic of Kenya for themselves on an eight-day safari for two.

The prize includes:

  • 1 night at Nairobi Tented Camp, Nairobi National Park
  • 2 nights at Porini Amboseli Camp, Selenkay Conservancy, Amboseli
  • 2 nights at Porini Rhino Camp, Ol Pejeta Conservancy, Laikipia
  • 2 nights at Porini Mara Camp, Ol Kinyei Conservancy, Masai Mara
  • All domestic flights, courtesy of AirKenya
  • 2 x return economy-class flights plus park and conservancy fees, courtesy of the Kenya Tourism Board

To enter, agents just need to register at and complete the training modules. For more information and for the terms and conditions, visit
The closing date is August 26.

PICTURES: Kenya Tourism Board

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