An online platform connecting ski enthusiasts with professional instructors plans to work with travel agents after securing £3.1 million investment.
Maison Sport aims to expand its reach in Europe alongside working with the trade.
One of the key aspects of the company’s growth strategy is to further collaborate with agents, with the investment positioning the platform to attract “more than ever before”.
Co-founder and chief executive Nick Robinson said: “Our goal is to become the largest seller of snow sports activities worldwide within the next five years and this investment not only validates Maison Sport’s mission to make snow sports accessible to everyone but also empowers us to scale our operations and bring more value to both the instructors and the holidaymakers.
“This investment will not only enhance the overall experience for our users but will also create exciting opportunities for travel agents to partner with us and benefit from our commission and affiliated link programmes.”
He added: “Travel agents partnering with Maison Sport stand to gain commission on every lesson booking through the platform, by using sales agents accounts, via our affiliate program or via a full API integration.”
The investment was described as being instrumental in expanding the platform’s lesson offerings, accommodating a surging demand for personalised and professional ski and snowboarding experiences.
The Maison Sport marketplace includes more than 400 resorts and over 1,300 qualified instructors across France, Switzerland, Italy and Austria.
Previous investment rounds have attracted investors including SkyScanner co-founder Gareth Williams and Kevin Byrne, founder of Checkatrade.