| Journal: TWUK | Section: |
| Title: | Issue Date: 19/06/00 |
| Author: | Page Number: 19 |
| Copyright: Other |
Libra includes Priceright in dedicated Greece brochure
LIBRA has launched its first dedicated Greece brochure following the operator’s move to phase out its Priceright brand.All of Priceright’s product has been included in next year’s brochure, which now includes two to five-star hotels, self- catering and all-inclusive options.
The operator is targeting sales of 200,000 for next year – a 40,000 increase on this summer.
“The brochure contains a cross-section of properties,” said Libra sales and marketing manager Kim Wannacott. “It includes four and five-star hotels from the main summer sun Libra brochure and the two and three-star properties from Priceright.” Some of the expansion is expected to come from new routes introduced from next season, which include East Midlands to Corfu and Rhodes.
Acharavi on Corfu and Tsilivi on Zante are new resorts.
The operator is also featuring 26 exclusive studios and apartments in Crete, Kos, Parga, Lesvos, Mykonos, Rhodes, Samos, Santorini and Zante.
Offers in the programme include two weeks for the price of one on specific dates and 5% discounts for the over 55s.
Deposits of £25, on bookings made before December 31, are also available.