Journal: TWUK | Section: |
Title: | Issue Date: 17/07/00 |
Author: | Page Number: 76 |
Copyright: Other |
Co-op Travelcare considers rebrand
CO-OP Travelcare is expected to drop the Co-op brand name as part of a new marketing initiative.The Manchester-based chain will reveal details of a brand strategy at the end of the month.
Meanwhile, the agency is expected to acquire more outlets in the northwest.