| Journal: TWUK | Section: |
| Title: | Issue Date: 24/07/00 |
| Author: | Page Number: 33 |
| Copyright: Other |
Press launch
HKTAplans advertising campaign
Report by Linsey McNeill
THE Hong Kong Tourist Authority is looking for trade partners to participate in its new advertising campaign, to be launched this autumn.The campaign, which will include a series of advertisements in the national press, will mark a return to print advertising for the HKTA.Director of northern Europe Sue Whitehead said: “We have not advertised in the national press in the UK for the past couple of years as last year our budget was spent on a radio campaign.”But after being out of the press for a couple of years, we felt we wanted toget into a more visual kind of media this year.”The campaign will take place in two bursts, one in the autumn and one in the winter.It will be themed around the phrase ‘Life is-‘ and will be based on real people’s experiences of Hong Kong.”It is designed to show that, with so much diversity in Hong Kong, each individual visitor takes home their very individual memories,” said Whitehead.The HKTA will be approaching travel industry partners over the next few weeks to find out who would be interested in participating in the campaign.The HKTA declined to reveal how much it will be spending on the advertising spree, which is expected to begin in October although the precise details of the campaign have still to be finalised.Meanwhile, Whitehead said shewas really delighted with travel agents’ responses to the launch of the HKTA’s Hong Kong Specialist scheme (Travel Weekly June 26).It received more than 1,400 enquiries within three weeks of the launch.Whitehead is hoping 2,000 travel agents will eventually sign up for the scheme.
THE Hong Kong Tourist Authority is looking for trade partners to participate in its new advertising campaign, to be launched this autumn.The campaign, which will include a series of advertisements in the national press, will mark a return to print advertising for the HKTA.
Director of northern Europe Sue Whitehead said: “We have not advertised in the national press in the UK for the past couple of years as last year our budget was spent on a radio campaign.
“But after being out of the press for a couple of years, we felt we wanted toget into a more visual kind of media this year.”
The campaign will take place in two bursts, one in the autumn and one in the winter.
It will be themed around the phrase ‘Life is-‘ and will be based on real people’s experiences of Hong Kong.
“It is designed to show that, with so much diversity in Hong Kong, each individual visitor takes home their very individual memories,” said Whitehead.
The HKTA will be approaching travel industry partners over the next few weeks to find out who would be interested in participating in the campaign.
The HKTA declined to reveal how much it will be spending on the advertising spree, which is expected to begin in October although the precise details of the campaign have still to be finalised.
Meanwhile, Whitehead said shewas really delighted with travel agents’ responses to the launch of the HKTA’s Hong Kong Specialist scheme (Travel Weekly June 26).
It received more than 1,400 enquiries within three weeks of the launch.
Whitehead is hoping 2,000 travel agents will eventually sign up for the scheme.