| Journal: TWUK | Section: |
| Title: | Issue Date: 23/10/00 |
| Author: | Page Number: 22 |
| Copyright: Other |
Neilson/Ski Scandinavia campaign
NEILSON and marketing body Ski Scandinavia have joined forces in a £50,000 campaign to promote skiing in Norway and Sweden. The cash will promote the destinations through agents, direct-mail activity and advertising in magazines and newspapers. Pictured, from left, are Merete Hatlestad, the Norwegian Tourist Board; Adrian Borley and Trevor de Villiers, both from Neilson; and Karin Nilsdotter, Swedish travel and tourism council.