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First Choice in move to reposition Unijet

Report by Jeremy Skidmore

THE UNIJET brand is set to be repositioned as part of an
overhaul of First Choice’s tour operating businesses.

First Choice UK and Ireland managing director Dermot
Blastland said new marketing director Mike Ryan and business review director
Alan Robb, who both joined from outside the industry, have been given the task
of reviewing the operation.

Blastland stressed the Unijet brand would continue.

 

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